In today’s modern economy company value is predominantly tied up in intangible assets such as brands, innovative product or process, copyright or trade secrets etc and whilst most businesses insure other (less valuable) business assets like buildings, stock and staff they overlook Patent Insurance and Trade mark Insurance to protect their most valuable asset.
In an environment where it is cheaper to copy then create, there is always a risk that successful IP will be ripped of by a competitor. Copycats take the view that smaller businesses wont have the funds to stop an infringement of their rights and often this assessment is accurate, given the significant costs of enforcing IP rights through the courts. IP insurance levels the playing fields and allows smaller companies to fight back and preserve the value of their intellectual property.
The cost of intellectual property insurance starts from as little as £100pm for UK cover, so there is every reason for IP rich businesses to consider putting IP insurance cover in place, before its too late. Its vital to protect investment in IP today!
If you’d like to learn more about the benefits of Patent insurance and trade mark insurance go to our website here and if you’d like a quote you just need to complete the short form here and we’ll get back to you in 48 hours.